The short answer
Veridas and Persona are both compliance tools. They overlap on Identity verification. On published figures, Veridas leads on larger reported customer base (350+ clients in 25 countries, including BBVA vs 3 of the Fortune 5), while Persona leads on having a free trial (Veridas: no, Persona: yes). Best fit: Veridas for banks in Spain and Latin America onboarding customers remotely and Persona for fintechs and marketplaces onboarding customers with configurable KYC or KYB journeys. Shortlist on fit, then compare quotes for the same scope.
Which should you choose?
Choose Veridas if…
- you're among banks in Spain and Latin America onboarding customers remotely
- you're among contact centres that need voice authentication and deepfake detection
- you're among venues and offices that want face-based access
- you want a larger reported customer base (350+ clients in 25 countries, including BBVA vs 3 of the Fortune 5)
- this Persona drawback matters to you: growth and Enterprise pricing is custom, making total cost difficult to estimate from the public plan page
Choose Persona if…
- you're among fintechs and marketplaces onboarding customers with configurable KYC or KYB journeys
- you're among global businesses verifying IDs, biometrics, and databases across many countries
- you're among compliance and fraud teams investigating linked accounts and coordinated attack patterns
- you want to try it before buying (Veridas: no, Persona: yes)
- this Veridas drawback matters to you: no published pricing on its own site
At a glance
| Attribute | Veridas | Persona |
|---|---|---|
| Starting price | Custompricing as of Nov 2026 | From $250/mopricing as of Oct 2026 |
| Pricing model | Enterprise contract, per verification | Annual subscription, usage-based and quote-based |
| Free trial | No public free trial is listed; request a demo. | 60-day Essential trial with up to 50 services; production access requires approval. Leads |
| Founded | 2017 (joint venture of BBVA and das-Nano) | 2018 |
| Headquarters | Tajonar, near Pamplona, Spain | San Francisco, CA |
| Funding | Backed by BBVA and das-Nano, including a €15M capital increase; up to €65M tied to the Fourthline merger | Not published |
| Frameworks | GDPR, eIDAS; iBeta ISO 30107-3 liveness testing | SOC 2 Type II, ISO 27001, GDPR, CCPA, HIPAA, FERPA, PCI DSS, Kantara/NIST SP 800-63 |
| Coverage | Spain, Europe, Latin America, US | Identity verification, KYC/AML, KYB, age assurance, workforce verification, fraud prevention, and identity operations |
| Integrations | REST APIs, web, iOS and Android SDKs, hosted flow, AWS Marketplace | Not published |
| Customers | 350+ clients in 25 countries, including BBVA Leads | 3 of the Fortune 5 |
| Focus | Biometric identity verification | Identity verification and fraud prevention |
Figures are as published by each vendor or review site on the verification date. "Leads" marks the stronger published figure; it isn't a recommendation on its own.
Where each one leads
- Veridas: larger reported customer base350+ clients in 25 countries, including BBVA vs 3 of the Fortune 5
- Persona: offers a free trialVeridas: no, Persona: yes
Pricing compared
Veridas pricing
Custom · pricing as of Nov 2026
Plan-level pricing not published.
Veridas does not publish pricing and quotes on request. An AWS Marketplace listing shows USD 1.37 per identity verification on a 12-month contract.
Free trial: No public free trial is listed; request a demo.
Persona pricing
From $250/mo · pricing as of Oct 2026
- EssentialFrom $250/month
Minimum 12-month contract
Templated identity services, business-logic automation, self-guided onboarding, email support, SOC 2 Type 2 hosting
- GrowthCustom
Full verification and fraud suite including KYB, Graph and marketplace apps, guided implementation, advanced security configuration
- EnterpriseVolume-based
Custom multi-product pricing, bespoke KYC/AML programs, organization controls, support, data residency, and dedicated customer success
Essential starts at $250/month with a minimum 12-month contract. Growth and Enterprise pricing is custom or volume-based. Vendr reports a $30,000 median annual buyer price from 59 purchases and describes consumption-based pricing tied to verification volume.
Free trial: 60-day Essential trial with up to 50 services; production access requires approval.
Key capabilities
Veridas
- Facial biometrics (das-Face). 1:1 verification, 1:N identification, clustering and liveness checks from Veridas's own facial engine.
- Voice biometrics (das-Peak). Text- and language-independent voice verification from about three seconds of audio.
- Document verification. Checks identity documents for authenticity as part of remote onboarding.
- Voice Shield. Detects synthetic and deepfake voices on calls to contact centres.
- Facial access control. Terminals and software for face-based entry at offices, stadiums and venues.
- Veridas Nexus. A reusable digital ID wallet for returning users.
Persona
- Identity verification. Checks government IDs, selfies with biometric liveness, databases, NFC, and other signals across more than 200 countries and territories.
- KYC and AML. Supports configurable identity processes for KYC, AML, and ongoing customer operations.
- KYB verification. Provides business verification, including KYB with ultimate beneficial-owner verification on applicable plans.
- Fraud prevention. Uses device and passive signals, fraud algorithms, and Graph link analysis to identify spoofing, deepfakes, and coordinated fraud.
- Dynamic workflows. Lets teams build drag-and-drop journeys, custom rules, and automated decisions.
- Case investigations. Provides a customizable review hub for manual investigations and case handling.
- PII controls. Offers controls for redaction, permissions, retention, access, and regional data residency.
Pros and cons
Veridas
Pros
- Builds its own face and voice biometric engines
- Strong NIST results and iBeta-tested liveness
- Covers onboarding, call-centre voice and physical access
- Now part of a larger KYC and AML group with Fourthline
Cons
- No published pricing on its own site
- AML screening and monitoring depend on the Fourthline platform
- Integration with Fourthline is still in progress
- Smaller presence outside Spain and Latin America
Persona
Pros
- Combines verification, workflows, fraud signals, graph analysis, and case review in one platform.
- Supports government-ID verification in more than 200 countries and territories.
- Publishes a $250/month Essential entry point rather than requiring every buyer to request a quote.
- Maintains broad security and privacy coverage including SOC 2 Type II and ISO 27001.
Cons
- Growth and Enterprise pricing is custom, making total cost difficult to estimate from the public plan page.
- Advanced checks, Graph, guided implementation, and bespoke programs are plan-dependent.
- Consumption costs vary by verification type, volume, contract commitment, and workflow requirements.
- The breadth of configuration can require technical and compliance effort to maintain journeys.
How they're similar
- Both are listed in our compliance directory.
- Both list Identity verification.
How they differ
- Focus
- Veridas: Biometric identity verification
- Persona: Identity verification and fraud prevention
- Pricing model
- Veridas: Enterprise contract, per verification
- Persona: Annual subscription, usage-based and quote-based
- Starting price
- Veridas: Custom
- Persona: From $250/mo
- Founded
- Veridas: 2017 (joint venture of BBVA and das-Nano)
- Persona: 2018
- Headquarters
- Veridas: Tajonar, near Pamplona, Spain
- Persona: San Francisco, CA
- Listed only for this tool
- Veridas: Biometrics, Voice biometrics, Liveness detection, Deepfake detection, Access control, Banks +1 more
- Persona: KYC, AML, KYB, Fraud prevention, Age assurance, Workforce verification +10 more
Frequently asked questions
Is Veridas cheaper than Persona?
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The published prices can't be compared directly (they are quote-based, use different billing units, or aren't published), so request quotes for the same scope. Veridas: Custom (enterprise contract, per verification). Persona: From $250/mo (annual subscription, usage-based and quote-based). (Veridas pricing pricing as of Nov 2026; Persona pricing pricing as of Oct 2026.) Total cost depends on plan, company size and add-ons.
Which is better for startups, Veridas or Persona?
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Veridas's published positioning doesn't single out startups; its first best-fit group is "Banks in Spain and Latin America onboarding customers remotely". Persona's published positioning doesn't single out startups; its first best-fit group is "Fintechs and marketplaces onboarding customers with configurable KYC or KYB journeys". Neither answer replaces a quote for your headcount and scope.
Can I switch from Veridas to Persona?
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Yes. They are separate products, so switching means setting up Persona and reconnecting your systems. Check your Veridas contract term and renewal date before you commit. Persona offers a free trial: 60-day Essential trial with up to 50 services; production access requires approval. Data migration tooling isn't covered in our sources, so ask Persona whether it can import your Veridas data.
Does Veridas or Persona have more integrations?
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Veridas: REST APIs, web, iOS and Android SDKs, hosted flow, AWS Marketplace; Persona: not published. Vendor counts are self-reported and define "integration" differently, so check that the specific systems you use are supported.
Do Veridas and Persona offer a free trial?
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Veridas: No public free trial is listed; request a demo. Persona: 60-day Essential trial with up to 50 services; production access requires approval.
Go deeper
Veridas
Compliance
Persona
Compliance
Sources
Vendors change pricing and features often, so confirm with each vendor before buying. How we research
Veridas
Last verified
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