The short answer
Shufti and ComplyAdvantage are both compliance tools. They overlap on KYC, AML, Sanctions screening and Transaction monitoring. On published figures, Shufti leads on higher G2 rating (4.5/5 vs 4.3/5 on G2), while ComplyAdvantage leads on larger reported customer base (8,000+ vs 2,000+ businesses). Best fit: Shufti for fintech and payments teams requiring global KYC and AML checks and ComplyAdvantage for banks and fintechs screening customers and companies against global sanctions, PEP, and adverse-media data. Shortlist on fit, then compare quotes for the same scope.
Which should you choose?
Choose Shufti if…
- you're among fintech and payments teams requiring global KYC and AML checks
- you're among marketplaces and ecommerce businesses onboarding customers at scale
- you're among regulated crypto and financial businesses needing screening and monitoring
- you want the higher-rated tool on G2 (4.5/5 vs 4.3/5 on G2)
- this ComplyAdvantage drawback matters to you: enterprise pricing, implementation scope, and higher-volume terms require a sales conversation
Choose ComplyAdvantage if…
- you're among banks and fintechs screening customers and companies against global sanctions, PEP, and adverse-media data
- you're among payments businesses needing transaction or payment screening with volume-based deployment options
- you're among crypto and digital-asset companies building AML and ongoing-monitoring workflows through APIs
- you want a larger reported customer base (8,000+ vs 2,000+ businesses)
- this Shufti drawback matters to you: paid verification rates are not published as fixed numeric prices
At a glance
| Attribute | Shufti | ComplyAdvantage |
|---|---|---|
| Starting price | Freepricing as of Nov 2026 | From $99/mopricing as of Oct 2026 |
| Pricing model | Usage-based, pay-as-you-go per verification; enterprise quote-based | Monthly or annual subscription, usage-based and quote-based |
| Free trial | Free Forever includes 10 production verifications per month without a card. | No public free trial is listed; ComplyAdvantage offers a free ComplyLaunch program for eligible early-stage startups. |
| Founded | 2017 | 2014 |
| Headquarters | London, UK | London, United Kingdom |
| Funding | Not published | $158M |
| Frameworks | SOC 2 Type II, ISO 27001, PCI DSS, GDPR, iBeta ISO 30107 | AML and KYC requirements; sanctions, PEP, RCA, and adverse-media screening |
| Coverage | 240+ regions; 150+ languages | AML, KYC, sanctions, PEPs, adverse media, transaction monitoring, payment screening, and fraud detection |
| Integrations | REST API, webhooks, iOS, Android, Flutter, React Native, Cordova, Okta, Azure and OneLogin | REST API, batch processing, SFTP, browser platform, and AWS Marketplace |
| Customers | 2,000+ businesses | 8,000+ Leads |
| Rating | 4.5/5 on G2 (147 reviews) Leads | 4.3/5 on G2 (81 reviews) |
| Focus | Identity verification and AML | AML and financial crime risk intelligence |
Figures are as published by each vendor or review site on the verification date. "Leads" marks the stronger published figure; it isn't a recommendation on its own.
Where each one leads
- Shufti: higher G2 rating4.5/5 vs 4.3/5 on G2
- ComplyAdvantage: larger reported customer base8,000+ vs 2,000+ businesses
Pricing compared
Shufti pricing
Free · pricing as of Nov 2026
- Free Forever$0
10 verifications/month
Facial biometrics, document verification, fast ID, liveness and deepfake detection, integrations, dashboard access, customer support
- EssentialsPay as you go
Volume-based
User identification and authentication, facial biometrics, liveness, document verification, integrations, dashboard access, customer and end-user support
- EnterpriseCustom
For large volumes and advanced requirements
Advanced verification and AML modules, MFA, e-IDV, risk assessment, behavioural biometrics, transaction screening, KYA, bulk AML screening, API configuration, on-premise and dedicated support
The public pricing page lists Free Forever at $0, Essentials as usage-based pay-as-you-go and Enterprise as custom. Pricing depends on verification volume and selected services rather than seats, and the vendor says Free Forever and Essentials have no minimum monthly commitment or lock-in. G2 lists three editions starting at $0 and confirms a free trial, but no numeric paid per-check price was verified.
Free trial: Free Forever includes 10 production verifications per month without a card.
ComplyAdvantage pricing
From $99/mo · pricing as of Oct 2026
- Starter EssentialsFrom $99/mo annually
Self-service plan for up to 2,000 monitored entities
Customer and company screening, sanctions and watchlists, PEPs and RCAs, adverse media, ongoing monitoring, API access
- Starter AgenticFrom $149/mo annually
Adds agentic alert-resolution capabilities
Everything in Essentials plus agentic workflows that autonomously resolve approximately 85% of routine alerts
- EnterpriseCustom
Quote-based
Full compliance platform, premium support, unlimited usage, agentic workflows, transaction monitoring, and payments screening
Starter Essentials starts at $99 per month with annual billing for up to 100 monitored entities, while monthly billing for that allowance is $119. Agentic Starter begins at $149 per month with annual billing, and Enterprise is quote-based. AWS Marketplace benchmarks include $30,000 per year for 30,000 payment-screening transactions and $65,000 per year for 50,000 sanctions, PEP, and adverse-media screening units; Vendr reports a $52,900 median annual buyer contract.
Free trial: No public free trial is listed; ComplyAdvantage offers a free ComplyLaunch program for eligible early-stage startups.
Key capabilities
Shufti
- Document verification. Checks identity documents with fast ID, document data extraction and broad country coverage.
- Facial biometrics. Uses face matching, liveness and deepfake or presentation-attack detection to confirm a person is present.
- KYC and KYB. Verifies individuals and businesses with modular checks matched to the customer risk and use case.
- AML screening. Screens against sanctions and watchlists and supports transaction and ongoing monitoring.
- Fraud prevention. Combines risk scoring, behavioural signals and device or identity controls to detect suspicious activity.
- Know Your Agent. Verifies AI-agent identity, links it to an accountable principal, checks mandates and records decisions, revocations and exceptions.
- Developer deployment. Offers REST API, hosted journeys, no-code Journey Builder, webhooks, mobile SDKs and on-premise deployment.
ComplyAdvantage
- Customer screening. Screens individuals and businesses against sanctions, watchlists, PEPs, RCAs, and adverse media.
- Ongoing monitoring. Continuously monitors screened customers and companies for newly identified financial-crime risk.
- Transaction monitoring. Analyzes transactions with configurable rules, alerts, and investigation workflows.
- Payments screening. Screens payment parties, institutions, BIC codes, and reference text against sanctions and PEP data.
- Adverse media. Uses adverse-media intelligence to identify negative news relevant to customer and entity risk.
- Fraud detection. Provides machine-learning models and an out-of-the-box rules library covering more than 50 payment-fraud scenarios.
- API and data delivery. Supports real-time APIs, batch processing, SFTP, and browser access for integration into existing workflows.
Pros and cons
Shufti
Pros
- Combines KYC, KYB, AML, fraud and monitoring in one API.
- Supports SaaS, private-cloud and on-premise deployment for data-residency needs.
- Free Forever includes 10 live verifications per month with no card.
- KYA links agent credentials and permissions to a verified accountable principal.
Cons
- Paid verification rates are not published as fixed numeric prices.
- Enterprise modules and advanced coverage require a sales quote.
- KYA is a new control layer and does not replace principal KYC or KYB.
- The breadth of modules can make configuration and plan comparison complex.
ComplyAdvantage
Pros
- Combines sanctions, PEP, adverse-media, customer, company, payment, and transaction screening in one platform.
- Offers self-service Starter pricing alongside enterprise-scale APIs, monitoring, and workflow capabilities.
- Supports real-time API, batch, SFTP, and browser-based deployment patterns.
- Its data platform includes fraud scenarios, machine-learning models, and continuously refreshed sanctions intelligence.
Cons
- Enterprise pricing, implementation scope, and higher-volume terms require a sales conversation.
- Match review and false-positive handling still require investigators rather than fully automated decisions.
- The broad feature set separates important transaction, payments, and agentic capabilities into higher tiers.
- AWS Marketplace benchmarks show that larger screening commitments can reach tens of thousands of dollars annually.
How they're similar
- Both are listed in our compliance directory.
- Both list KYC, AML, Sanctions screening and Transaction monitoring.
- Both highlight integrations with REST API.
- Both use quote-based pricing, so the final price depends on scope and negotiation.
How they differ
- Focus
- Shufti: Identity verification and AML
- ComplyAdvantage: AML and financial crime risk intelligence
- Pricing model
- Shufti: Usage-based, pay-as-you-go per verification; enterprise quote-based
- ComplyAdvantage: Monthly or annual subscription, usage-based and quote-based
- Starting price
- Shufti: Free
- ComplyAdvantage: From $99/mo
- Founded
- Shufti: 2017
- ComplyAdvantage: 2014
- Headquarters
- Shufti: London, UK
- ComplyAdvantage: London, United Kingdom
- Listed only for this tool
- Shufti: KYB, Identity verification, Document verification, Facial biometrics, Liveness, eIDV +3 more
- ComplyAdvantage: PEP screening, Adverse media, Payment screening, Fraud detection, Customer screening, Company screening +2 more
Frequently asked questions
Is Shufti cheaper than ComplyAdvantage?
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The published prices can't be compared directly (they are quote-based, use different billing units, or aren't published), so request quotes for the same scope. Shufti: Free (usage-based, pay-as-you-go per verification; enterprise quote-based). ComplyAdvantage: From $99/mo (monthly or annual subscription, usage-based and quote-based). (Shufti pricing pricing as of Nov 2026; ComplyAdvantage pricing pricing as of Oct 2026.) Total cost depends on plan, company size and add-ons.
Which is better for startups, Shufti or ComplyAdvantage?
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Shufti's published positioning doesn't single out startups; its first best-fit group is "Fintech and payments teams requiring global KYC and AML checks". ComplyAdvantage's published positioning doesn't single out startups; its first best-fit group is "Banks and fintechs screening customers and companies against global sanctions, PEP, and adverse-media data". Neither answer replaces a quote for your headcount and scope.
Can I switch from Shufti to ComplyAdvantage?
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Yes. They are separate products, so switching means setting up ComplyAdvantage and reconnecting your systems. Both list integrations with REST API, so those connections are available on either side. Check your Shufti contract term and renewal date before you commit. Data migration tooling isn't covered in our sources, so ask ComplyAdvantage whether it can import your Shufti data.
Does Shufti or ComplyAdvantage have more integrations?
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Shufti: REST API, webhooks, iOS, Android, Flutter, React Native, Cordova, Okta, Azure and OneLogin; ComplyAdvantage: REST API, batch processing, SFTP, browser platform, and AWS Marketplace. Vendor counts are self-reported and define "integration" differently, so check that the specific systems you use are supported.
How do Shufti and ComplyAdvantage reviews compare?
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Shufti scores 4.5/5 from 147 reviews on G2; ComplyAdvantage scores 4.3/5 from 81 reviews on G2. Ratings are third-party review-site data, not our own testing.
Do Shufti and ComplyAdvantage offer a free trial?
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Shufti: Free Forever includes 10 production verifications per month without a card. ComplyAdvantage: No public free trial is listed; ComplyAdvantage offers a free ComplyLaunch program for eligible early-stage startups.
Go deeper
Shufti
Compliance
ComplyAdvantage
Compliance
Sources
Vendors change pricing and features often, so confirm with each vendor before buying. How we research
Shufti
Last verified
ComplyAdvantage
Last verified
- ComplyAdvantage pricing
- ComplyAdvantage Starter Plan pricing
- ComplyAdvantage Mesh security and platform
- ComplyAdvantage security and privacy
- ComplyAdvantage acquisition of Golden
- G2 ComplyAdvantage reviews
- AWS Marketplace customer screening
- AWS Marketplace payment screening
- Vendr ComplyAdvantage pricing benchmark
Work at one of these companies or spot something out of date? Suggest a correction. We check every report against a public source and update the page, usually within a few days.