The short answer
Shufti and Sumsub are both compliance tools. They overlap on KYC, KYB, AML and Identity verification. On published figures, Sumsub leads on higher G2 rating (4.6/5 vs 4.5/5 on G2) and larger reported customer base (4,000+ vs 2,000+ businesses). Best fit: Shufti for fintech and payments teams requiring global KYC and AML checks and Sumsub for fintechs onboarding customers across multiple countries and risk regimes. Shortlist on fit, then compare quotes for the same scope.
Which should you choose?
Choose Shufti if…
- you're among fintech and payments teams requiring global KYC and AML checks
- you're among marketplaces and ecommerce businesses onboarding customers at scale
- you're among regulated crypto and financial businesses needing screening and monitoring
- this Sumsub drawback matters to you: the lowest advertised price carries a $149 monthly commitment
Choose Sumsub if…
- you're among fintechs onboarding customers across multiple countries and risk regimes
- you're among crypto exchanges combining KYC, AML, transaction monitoring, and Travel Rule workflows
- you're among marketplaces, transportation platforms, and iGaming operators needing configurable identity and fraud controls
- you want the higher-rated tool on G2 (4.6/5 vs 4.5/5 on G2)
- you want a larger reported customer base (4,000+ vs 2,000+ businesses)
- this Shufti drawback matters to you: paid verification rates are not published as fixed numeric prices
At a glance
| Attribute | Shufti | Sumsub |
|---|---|---|
| Starting price | Freepricing as of Nov 2026 | From $149/mopricing as of Oct 2026 |
| Pricing model | Usage-based, pay-as-you-go per verification; enterprise quote-based | Usage-based monthly subscription |
| Free trial | Free Forever includes 10 production verifications per month without a card. | 14-day free trial with 50 free checks; optional services may incur charges. |
| Founded | 2017 | 2015 |
| Headquarters | London, UK | London, UK |
| Funding | Not published | $36M disclosed Series A and Series B funding |
| Frameworks | SOC 2 Type II, ISO 27001, PCI DSS, GDPR, iBeta ISO 30107 | GDPR, CCPA, FATF standards, SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, PCI DSS |
| Coverage | 240+ regions; 150+ languages | KYC, KYB, AML screening, transaction monitoring, fraud prevention, Travel Rule, and identity verification |
| Integrations | REST API, webhooks, iOS, Android, Flutter, React Native, Cordova, Okta, Azure and OneLogin | Okta, Chainalysis, Elliptic, TRM Labs, ComplyAdvantage, HubSpot, Salesforce, AWS |
| Customers | 2,000+ businesses | 4,000+ Leads |
| Rating | 4.5/5 on G2 (147 reviews) | 4.6/5 on G2 (112 reviews) Leads |
| Focus | Identity verification and AML | Identity verification and AML compliance |
Figures are as published by each vendor or review site on the verification date. "Leads" marks the stronger published figure; it isn't a recommendation on its own.
Where each one leads
- Sumsub: higher G2 rating4.6/5 vs 4.5/5 on G2
- Sumsub: larger reported customer base4,000+ vs 2,000+ businesses
Pricing compared
Shufti pricing
Free · pricing as of Nov 2026
- Free Forever$0
10 verifications/month
Facial biometrics, document verification, fast ID, liveness and deepfake detection, integrations, dashboard access, customer support
- EssentialsPay as you go
Volume-based
User identification and authentication, facial biometrics, liveness, document verification, integrations, dashboard access, customer and end-user support
- EnterpriseCustom
For large volumes and advanced requirements
Advanced verification and AML modules, MFA, e-IDV, risk assessment, behavioural biometrics, transaction screening, KYA, bulk AML screening, API configuration, on-premise and dedicated support
The public pricing page lists Free Forever at $0, Essentials as usage-based pay-as-you-go and Enterprise as custom. Pricing depends on verification volume and selected services rather than seats, and the vendor says Free Forever and Essentials have no minimum monthly commitment or lock-in. G2 lists three editions starting at $0 and confirms a free trial, but no numeric paid per-check price was verified.
Free trial: Free Forever includes 10 production verifications per month without a card.
Sumsub pricing
From $149/mo · pricing as of Oct 2026
- Basic$1.35/check
$149 minimum monthly commitment
ID verification, liveness and face match, Sumsub ID, reusable KYC, email/phone verification, Travel Rule
- Compliance$1.85/check
$299 minimum monthly commitment
Everything in Basic, AML screening, ongoing AML monitoring, address verification, Travel Rule
- CustomCustom
For larger volumes and full platform scope
Non-document verification, database validation, business verification, transaction monitoring, fraud prevention, ongoing monitoring
Basic starts at $1.35 per verification with a $149 monthly minimum; Compliance starts at $1.85 with a $299 minimum. Custom pricing applies to larger volumes and the full platform. AWS Marketplace lists 60,000 annual checks at $120,000 for identity documents, $50,000 for liveness and face match, and $60,000 for AML screening.
Free trial: 14-day free trial with 50 free checks; optional services may incur charges.
Key capabilities
Shufti
- Document verification. Checks identity documents with fast ID, document data extraction and broad country coverage.
- Facial biometrics. Uses face matching, liveness and deepfake or presentation-attack detection to confirm a person is present.
- KYC and KYB. Verifies individuals and businesses with modular checks matched to the customer risk and use case.
- AML screening. Screens against sanctions and watchlists and supports transaction and ongoing monitoring.
- Fraud prevention. Combines risk scoring, behavioural signals and device or identity controls to detect suspicious activity.
- Know Your Agent. Verifies AI-agent identity, links it to an accountable principal, checks mandates and records decisions, revocations and exceptions.
- Developer deployment. Offers REST API, hosted journeys, no-code Journey Builder, webhooks, mobile SDKs and on-premise deployment.
Sumsub
- Identity verification. Checks identity documents, liveness, face match, databases, and reusable KYC flows across global markets.
- Business verification. Supports KYB with corporate registry, ownership and control structure, and corporate-document checks.
- AML screening. Screens sanctions, PEP, and other risk lists with ongoing monitoring and configurable rules.
- Transaction monitoring. Provides risk scoring, anomaly detection, no-code scenarios, and monitoring for suspicious transactions.
- Fraud prevention. Uses adaptive AI and layered signals to detect document forgery, synthetic identity, deepfakes, and other fraud.
- Travel Rule. Supports secure information exchange and access to a network of VASPs for crypto compliance.
- Workflow orchestration. Connects verification results to APIs, SDKs, webhooks, data providers, CRM, messaging, and cloud systems.
Pros and cons
Shufti
Pros
- Combines KYC, KYB, AML, fraud and monitoring in one API.
- Supports SaaS, private-cloud and on-premise deployment for data-residency needs.
- Free Forever includes 10 live verifications per month with no card.
- KYA links agent credentials and permissions to a verified accountable principal.
Cons
- Paid verification rates are not published as fixed numeric prices.
- Enterprise modules and advanced coverage require a sales quote.
- KYA is a new control layer and does not replace principal KYC or KYB.
- The breadth of modules can make configuration and plan comparison complex.
Sumsub
Pros
- Combines identity, business, AML, transaction, Travel Rule, and fraud controls in one platform.
- Public self-service pricing and a 14-day trial support initial evaluation.
- Supports 14,000+ identity documents from 220+ countries and territories.
- Offers integrations for blockchain analytics, CRM, cloud, IAM, and risk-data providers.
Cons
- The lowest advertised price carries a $149 monthly commitment.
- Full-platform and higher-volume deployments require custom commercial discussions.
- Optional checks, country tiers, and additional services can change per-applicant costs.
- A disclosed support-environment incident exposed names and some contact details, while production verification systems were not affected.
How they're similar
- Both are listed in our compliance directory.
- Both list KYC, KYB, AML, Identity verification, Sanctions screening, Transaction monitoring and Fraud prevention.
- Both highlight integrations with Okta.
- Both offer AML screening and fraud prevention.
- Both are headquartered in London, UK.
How they differ
- Focus
- Shufti: Identity verification and AML
- Sumsub: Identity verification and AML compliance
- Pricing model
- Shufti: Usage-based, pay-as-you-go per verification; enterprise quote-based
- Sumsub: Usage-based monthly subscription
- Starting price
- Shufti: Free
- Sumsub: From $149/mo
- Founded
- Shufti: 2017
- Sumsub: 2015
- Listed only for this tool
- Shufti: Document verification, Facial biometrics, Liveness, eIDV, Age verification, AI-agent verification
- Sumsub: Travel Rule, PEP screening, Crypto compliance, Fintech compliance, iGaming compliance, GDPR +2 more
Frequently asked questions
Is Shufti cheaper than Sumsub?
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The published prices can't be compared directly (they are quote-based, use different billing units, or aren't published), so request quotes for the same scope. Shufti: Free (usage-based, pay-as-you-go per verification; enterprise quote-based). Sumsub: From $149/mo (usage-based monthly subscription). (Shufti pricing pricing as of Nov 2026; Sumsub pricing pricing as of Oct 2026.) Total cost depends on plan, company size and add-ons.
Which is better for startups, Shufti or Sumsub?
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Shufti's published positioning doesn't single out startups; its first best-fit group is "Fintech and payments teams requiring global KYC and AML checks". Sumsub's published positioning doesn't single out startups; its first best-fit group is "Fintechs onboarding customers across multiple countries and risk regimes". Neither answer replaces a quote for your headcount and scope.
Can I switch from Shufti to Sumsub?
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Yes. They are separate products, so switching means setting up Sumsub and reconnecting your systems. Both list integrations with Okta, so those connections are available on either side. Check your Shufti contract term and renewal date before you commit. Sumsub offers a free trial: 14-day free trial with 50 free checks; optional services may incur charges. Data migration tooling isn't covered in our sources, so ask Sumsub whether it can import your Shufti data.
Does Shufti or Sumsub have more integrations?
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Shufti: REST API, webhooks, iOS, Android, Flutter, React Native, Cordova, Okta, Azure and OneLogin; Sumsub: Okta, Chainalysis, Elliptic, TRM Labs, ComplyAdvantage, HubSpot, Salesforce, AWS. Vendor counts are self-reported and define "integration" differently, so check that the specific systems you use are supported.
How do Shufti and Sumsub reviews compare?
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Shufti scores 4.5/5 from 147 reviews on G2; Sumsub scores 4.6/5 from 112 reviews on G2. Ratings are third-party review-site data, not our own testing.
Do Shufti and Sumsub offer a free trial?
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Shufti: Free Forever includes 10 production verifications per month without a card. Sumsub: 14-day free trial with 50 free checks; optional services may incur charges.
Go deeper
Shufti
Compliance
Sumsub
Compliance
Sources
Vendors change pricing and features often, so confirm with each vendor before buying. How we research
Shufti
Last verified
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