The short answer
Shufti and Trulioo are both compliance tools. They overlap on KYC, KYB, AML and Identity verification. On published figures, Shufti leads on higher G2 rating (4.5/5 vs 4.4/5 on G2). Best fit: Shufti for fintech and payments teams requiring global KYC and AML checks and Trulioo for financial institutions that need international KYC and AML onboarding across multiple markets. Shortlist on fit, then compare quotes for the same scope.
Which should you choose?
Choose Shufti if…
- you're among fintech and payments teams requiring global KYC and AML checks
- you're among marketplaces and ecommerce businesses onboarding customers at scale
- you're among regulated crypto and financial businesses needing screening and monitoring
- you want the higher-rated tool on G2 (4.5/5 vs 4.4/5 on G2)
- this Trulioo drawback matters to you: pricing is quote-based, so buyers cannot compare a standard self-serve plan or published entry tier
Choose Trulioo if…
- you're among financial institutions that need international KYC and AML onboarding across multiple markets
- you're among marketplaces and payments companies verifying both users and businesses through one integration
- you're among fintech teams that need modular API, SDK and hosted document-capture options
- this Shufti drawback matters to you: paid verification rates are not published as fixed numeric prices
At a glance
| Attribute | Shufti | Trulioo |
|---|---|---|
| Starting price | Freepricing as of Nov 2026 | Custompricing as of Oct 2026 |
| Pricing model | Usage-based, pay-as-you-go per verification; enterprise quote-based | Annual subscription, quote-based |
| Free trial | Free Forever includes 10 production verifications per month without a card. | No public free-trial terms are listed by Trulioo. |
| Founded | 2017 | 2011 |
| Headquarters | London, UK | Vancouver, British Columbia, Canada |
| Frameworks | SOC 2 Type II, ISO 27001, PCI DSS, GDPR, iBeta ISO 30107 | KYC and AML |
| Coverage | 240+ regions; 150+ languages | 5B+ people and 700M business entities across 195 countries |
| Integrations | REST API, webhooks, iOS, Android, Flutter, React Native, Cordova, Okta, Azure and OneLogin | APIs, web SDK, iOS SDK, Android SDK and Model Context Protocol (MCP) |
| Customers | 2,000+ businesses | Webull, Airwallex, Mastercard, Google and WEX |
| Rating | 4.5/5 on G2 (147 reviews) Leads | 4.4/5 on G2 (40 reviews) |
| Focus | Identity verification and AML | Identity verification and business verification |
Figures are as published by each vendor or review site on the verification date. "Leads" marks the stronger published figure; it isn't a recommendation on its own.
Where each one leads
- Shufti: higher G2 rating4.5/5 vs 4.4/5 on G2
Pricing compared
Shufti pricing
Free · pricing as of Nov 2026
- Free Forever$0
10 verifications/month
Facial biometrics, document verification, fast ID, liveness and deepfake detection, integrations, dashboard access, customer support
- EssentialsPay as you go
Volume-based
User identification and authentication, facial biometrics, liveness, document verification, integrations, dashboard access, customer and end-user support
- EnterpriseCustom
For large volumes and advanced requirements
Advanced verification and AML modules, MFA, e-IDV, risk assessment, behavioural biometrics, transaction screening, KYA, bulk AML screening, API configuration, on-premise and dedicated support
The public pricing page lists Free Forever at $0, Essentials as usage-based pay-as-you-go and Enterprise as custom. Pricing depends on verification volume and selected services rather than seats, and the vendor says Free Forever and Essentials have no minimum monthly commitment or lock-in. G2 lists three editions starting at $0 and confirms a free trial, but no numeric paid per-check price was verified.
Free trial: Free Forever includes 10 production verifications per month without a card.
Trulioo pricing
Custom · pricing as of Oct 2026
- CustomQuote-based
Person verification, business verification, document verification, fraud intelligence, screening and configurable workflows selected for the buyer
Trulioo does not publish standard plan pricing and sells according to verification type, geography, volume and contract terms. Vendr reports a median buyer payment of $4,500 per year, with observed payments from $3,870 to $16,050; this is a third-party benchmark rather than a guaranteed price. Buyers should request a quote for comparable country, document, screening and volume requirements.
Free trial: No public free-trial terms are listed by Trulioo.
Key capabilities
Shufti
- Document verification. Checks identity documents with fast ID, document data extraction and broad country coverage.
- Facial biometrics. Uses face matching, liveness and deepfake or presentation-attack detection to confirm a person is present.
- KYC and KYB. Verifies individuals and businesses with modular checks matched to the customer risk and use case.
- AML screening. Screens against sanctions and watchlists and supports transaction and ongoing monitoring.
- Fraud prevention. Combines risk scoring, behavioural signals and device or identity controls to detect suspicious activity.
- Know Your Agent. Verifies AI-agent identity, links it to an accountable principal, checks mandates and records decisions, revocations and exceptions.
- Developer deployment. Offers REST API, hosted journeys, no-code Journey Builder, webhooks, mobile SDKs and on-premise deployment.
Trulioo
- Person verification. Verify individuals using identity data, document checks, biometrics and supported electronic IDs.
- Business verification. Validate companies, investigate ownership and verify people associated with a business.
- Document verification. Capture and authenticate identity documents with OCR, selfie matching and liveness checks.
- Fraud intelligence. Assess device, network, behavioral and identity signals during onboarding and later interactions.
- Watchlist screening. Screen people and businesses against sanctions, watchlists and adverse-media sources.
- Workflow orchestration. Combine checks, rules and regional methods in configurable workflows through APIs and Workflow Studio.
Pros and cons
Shufti
Pros
- Combines KYC, KYB, AML, fraud and monitoring in one API.
- Supports SaaS, private-cloud and on-premise deployment for data-residency needs.
- Free Forever includes 10 live verifications per month with no card.
- KYA links agent credentials and permissions to a verified accountable principal.
Cons
- Paid verification rates are not published as fixed numeric prices.
- Enterprise modules and advanced coverage require a sales quote.
- KYA is a new control layer and does not replace principal KYC or KYB.
- The breadth of modules can make configuration and plan comparison complex.
Trulioo
Pros
- Broad coverage combines person, business, document, fraud and screening checks across 195 countries.
- A unified API and SDKs support backend integrations and embedded web or mobile verification journeys.
- Workflow configuration lets teams vary checks, rules and evidence by market and risk level.
- Public customer examples include Webull and Airwallex, with documented international verification use cases.
Cons
- Pricing is quote-based, so buyers cannot compare a standard self-serve plan or published entry tier.
- Coverage and match rates vary by country, data source, document type and capability.
- API and SDK implementations generally require engineering resources and compliance workflow design.
- G2 reviewers note weaker match rates in some regions and missing continuous screening in older reviews.
How they're similar
- Both are listed in our compliance directory.
- Both list KYC, KYB, AML, Identity verification, Document verification and Sanctions screening.
- Both highlight integrations with iOS SDK and Android SDK.
- Both offer document verification.
- Both use quote-based pricing, so the final price depends on scope and negotiation.
How they differ
- Focus
- Shufti: Identity verification and AML
- Trulioo: Identity verification and business verification
- Pricing model
- Shufti: Usage-based, pay-as-you-go per verification; enterprise quote-based
- Trulioo: Annual subscription, quote-based
- Starting price
- Shufti: Free
- Trulioo: Custom
- Founded
- Shufti: 2017
- Trulioo: 2011
- Headquarters
- Shufti: London, UK
- Trulioo: Vancouver, British Columbia, Canada
- Listed only for this tool
- Shufti: Facial biometrics, Liveness, eIDV, Transaction monitoring, Fraud prevention, Age verification +1 more
- Trulioo: Business verification, Biometrics, Liveness detection, Watchlist screening, Adverse media, Fraud intelligence +3 more
Frequently asked questions
Is Shufti cheaper than Trulioo?
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The published prices can't be compared directly (they are quote-based, use different billing units, or aren't published), so request quotes for the same scope. Shufti: Free (usage-based, pay-as-you-go per verification; enterprise quote-based). Trulioo: Custom (annual subscription, quote-based). (Shufti pricing pricing as of Nov 2026; Trulioo pricing pricing as of Oct 2026.) Total cost depends on plan, company size and add-ons.
Which is better for startups, Shufti or Trulioo?
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Shufti's published positioning doesn't single out startups; its first best-fit group is "Fintech and payments teams requiring global KYC and AML checks". Trulioo's published positioning doesn't single out startups; its first best-fit group is "Financial institutions that need international KYC and AML onboarding across multiple markets". Neither answer replaces a quote for your headcount and scope.
Can I switch from Shufti to Trulioo?
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Yes. They are separate products, so switching means setting up Trulioo and reconnecting your systems. Both list integrations with iOS SDK and Android SDK, so those connections are available on either side. Check your Shufti contract term and renewal date before you commit. Data migration tooling isn't covered in our sources, so ask Trulioo whether it can import your Shufti data.
Does Shufti or Trulioo have more integrations?
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Shufti: REST API, webhooks, iOS, Android, Flutter, React Native, Cordova, Okta, Azure and OneLogin; Trulioo: APIs, web SDK, iOS SDK, Android SDK and Model Context Protocol (MCP). Vendor counts are self-reported and define "integration" differently, so check that the specific systems you use are supported.
How do Shufti and Trulioo reviews compare?
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Shufti scores 4.5/5 from 147 reviews on G2; Trulioo scores 4.4/5 from 40 reviews on G2. Ratings are third-party review-site data, not our own testing.
Do Shufti and Trulioo offer a free trial?
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Shufti: Free Forever includes 10 production verifications per month without a card. Trulioo: No public free-trial terms are listed by Trulioo.
Go deeper
Shufti
Compliance
Trulioo
Compliance
Sources
Vendors change pricing and features often, so confirm with each vendor before buying. How we research
Shufti
Last verified
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