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What is Altana?
Founded in 2019 and headquartered in Brooklyn, Altana provides a trade network connecting product, supplier and logistics information. Its platform supports trade compliance, customs, supply-chain risk and government enforcement workflows.
Altana is an AI network for trusted trade that connects businesses, logistics providers and governments around shared product and value-chain information. Its core system combines a Product Catalog for product master data, Product Passports for origin and movement records, and a Supply Chain Graph that maps relationships across companies, products and trade flows. Altana says the graph covers about 50% of global trade and more than 600 million companies, giving users a broad foundation for multi-tier visibility.
The platform supports supplier and document requests, product classification, country-of-origin analysis, free-trade-agreement qualification, duty calculation, tariff simulation, forced-labor and sanctions screening, customs pre-validation, disruption modeling and network-risk management. Government teams can use connected trade data for targeted enforcement, cargo prioritization and economic-impact analysis. The product is specialized for global trade and supply-chain intelligence rather than general compliance management, and native ERP or TMS connector coverage is not documented.
Altana targets enterprises, suppliers, customs organizations and government agencies with complex international trade requirements. Suppliers can join and collaborate for free, manage documents and share product records, while advanced AI tools require an upgrade. Enterprise pricing is sales-led and governed by order forms; a UK G-Cloud listing gives Altana Atlas a benchmark of £550,000 per instance per year, with higher tiers and modules priced separately.
Key features
Supply-chain graph
Maps companies, products, suppliers and trade relationships across multi-tier global value chains.
Product passports
Creates shareable records covering product origin, movement and supporting evidence.
Trade classification
Supports product classification, country-of-origin determination and free-trade-agreement qualification.
Duty and tariff analysis
Calculates duties and enables tariff simulation for trade-planning and compliance decisions.
Risk screening
Screens supply chains and transactions for forced-labor, sanctions and other compliance risks.
Customs pre-validation
Helps organizations validate trade information before shipment and prioritize higher-risk cargo.
Supplier collaboration
Lets suppliers claim accounts, map value chains, manage documents and share product records.
Altana pricing
The £550,000 per instance per year figure is a UK G-Cloud procurement benchmark, not a universal published minimum price. The pricing document lists Atlas Core at £550,000–£950,000 annually and Atlas Platform at £1.4 million–£2.5 million, excluding cloud computing costs. Official terms set fees in the applicable order form.
| Plan | Price | What's included |
|---|---|---|
| Atlas Core | £550K–£950K/yr | Core Atlas capabilities for trade and supply-chain intelligence, with tier-dependent scope. |
| Atlas Platform | £1.4M–£2.5M/yr | Broader platform deployment and capabilities, with tier-dependent scope. |
| Product Catalogue | £80K–£800K/yr | Product catalogue functionality, with tier-dependent scope. |
| Trade Compliance | £210K–£1.28M/yr | Trade compliance functionality, with tier-dependent scope. |
| Custom modules | £50K–£2.5M/yr | Reporting, data fusion and custom machine-learning modules priced according to the selected component and tier. |
Free trial: No free trial is available for the Altana Atlas enterprise service; suppliers can join and collaborate for free, with advanced AI tools requiring an upgrade.
Pros & cons
Pros
- Combines product, company and trade relationships in a broad supply-chain graph.
- Covers classification, origin, duties, tariffs, screening and customs workflows in one platform.
- Supports commercial compliance operations and government enforcement use cases.
- Offers documented API, webhook, SFTP and catalog-subscription connectivity.
Cons
- The verified Atlas procurement benchmark starts at £550,000 per instance annually.
- Enterprise pricing and contract terms are sales-led rather than publicly standardized.
- Native ERP and TMS connector coverage is not documented.
- The platform is specialized for global trade and supply-chain intelligence rather than general compliance management.
Who is Altana best for?
- Large enterprises mapping complex, multi-tier international supply chains.
- Customs and government teams prioritizing high-risk shipments and trade enforcement.
- Trade compliance groups analyzing origin, tariffs, duties and free-trade-agreement eligibility.
- Suppliers that need shared product records, document exchange and value-chain collaboration.
Coverage
Integrations
Notable customers
Frequently asked questions
How much does Altana cost?
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Altana does not publish a standard enterprise price. A UK G-Cloud procurement listing gives Altana Atlas a benchmark of £550,000 per instance per year, while listed Atlas Platform tiers run from £1.4 million to £2.5 million annually.
How does Altana work?
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Altana connects product, company, supplier, logistics and trade information in a supply-chain graph. Users can map value chains, create Product Passports, request evidence, analyze origin and duties, screen risks, and support customs or enforcement decisions.
How does Altana compare with Descartes?
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Altana emphasizes a connected AI trade network, Product Passports and multi-tier supply-chain intelligence. Descartes offers broader logistics and customs technology, so the better fit depends on whether the priority is network intelligence or operational logistics software.
What integrations does Altana support?
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Documented connectivity includes APIs, service accounts, catalog subscriptions, HTTPS webhooks and SFTP ingestion for screening. No definitive list of native ERP or TMS connectors is documented in the reviewed materials.
Who is Altana for?
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Altana is designed for enterprises, suppliers, logistics participants, customs organizations and government agencies. It is most relevant where international trade, supplier transparency, customs validation or supply-chain enforcement requires multi-tier data.
Is Altana secure and accurate for compliance decisions?
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Altana announced FedRAMP High authorization on AWS GovCloud in February 2026, supporting government deployment requirements. Its Product Passports, screening workflows and pre-validation tools organize evidence and risk signals, but organizations remain responsible for validating source data and final compliance decisions.
Sources
Facts and pricing verified on October 19, 2026. Vendors change pricing often, so confirm with Altana before buying. How we research
