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What is Finaloop?
Founded in 2020, Finaloop is an ecommerce accounting and finance platform headquartered in Brooklyn, New York. It serves thousands of brands and manages more than $13 billion in gross merchandise value.
Finaloop combines automated ecommerce accounting, bookkeeping, inventory management, reconciliation and financial reporting in one platform. It connects sales channels, payment services, banks, advertising platforms and operational systems, then updates transaction-level books, dashboards and financial statements. The software supports both finance teams that run their own operations and Full-Service customers whose accounting and finance work is handled by a dedicated Finaloop team.
The platform covers multichannel revenue recognition, transaction categorization, accruals, bank and platform reconciliation, accounts payable and receivable tracking, inventory, landed costs, purchase orders, FIFO COGS, SKU profitability, marketing metrics and data warehousing. Tax and fractional CFO services are available separately. Its scope is specialized for ecommerce and retail rather than broad enterprise resource planning, and advanced services and integrations may carry separate pricing.
Finaloop serves early-stage consumer brands, established multichannel retailers, wholesale businesses and companies with internal finance teams. The Starter plan costs $245 per month for brands with annual gross revenue up to $1 million that have operated for four years or less. Full-Service and Platform plans use custom pricing based on revenue, operational complexity and selected services, with inventory, analytics, tax, CFO and data warehouse services priced separately.
Key features
Ecommerce accounting
Provides real-time P&L, balance sheet, cash flow and general ledger reporting using an ecommerce-tailored chart of accounts.
Multichannel reconciliation
Reconciles orders, payouts, banks, stores, payment platforms and advertising accounts across sales channels.
Inventory management
Tracks stock by warehouse, purchase orders, vendors, landed costs, assemblies, in-transit units and FIFO COGS.
Financial analytics
Reports SKU, channel and margin performance alongside ROAS, MER, CAC, cohort and contribution-margin metrics.
Data warehouse
Unifies historical and real-time accounting, inventory, advertising and sales data for SQL, BI tools and custom workflows.
Tax services
Offers federal and state income tax preparation, tax extensions, tax support and optional individual tax preparation.
Fractional CFO services
Supports forecasting, cash planning, financial health monitoring, investor reporting, pricing strategy and inventory planning.
Finaloop pricing
The Starter plan costs $245 per month for brands with up to $1 million in annual gross revenue that have operated for four years or less. Full-Service and Platform plans receive a custom quote based on revenue, operational complexity and selected services. Inventory management, analytics, fractional CFO, tax, forecasting and data warehouse services are priced separately. A one-time historical catch-up fee may apply and can be waived when books are already reconciled from the start of the year.
| Plan | Price | What's included |
|---|---|---|
| Starter | $245/mo | Real-time ecommerce books, onboarding, historical accounting for the onboarding month and prior two months, financial statements, reconciliation and support |
| Full-Service | Custom | Platform capabilities, dedicated accounting and finance team, monthly financial review, bookkeeping, AP and AR, inventory and COGS operations, and monthly close |
| Platform | Custom | Real-time accounting platform, inventory, reconciliation, analytics, data warehouse, API access, role customization and support for internal finance teams |
Free trial: Every plan includes a 14-day free trial with onboarding-month access and the prior two months of historical accounting.
Pros & cons
Pros
- Combines ecommerce accounting, inventory, reconciliation and analytics in one platform.
- The Starter plan provides a clear $245 monthly entry point for eligible early-stage brands.
- Full-Service adds a dedicated accounting and finance team, monthly reviews and operational support.
- The platform supports detailed ecommerce workflows such as FIFO COGS, landed costs, assemblies and channel-level profitability.
Cons
- Full-Service and Platform pricing requires a custom quote based on revenue, complexity and selected services.
- Inventory, analytics, tax, CFO and data warehouse services are separately priced.
- Historical catch-up may incur a one-time fee when books are not already reconciled.
- The product is specialized for ecommerce and retail rather than broad enterprise resource planning.
Who is Finaloop best for?
- Early-stage consumer brands that need real-time books at a published monthly price.
- Multichannel ecommerce businesses that need order, payout and bank reconciliation in one system.
- Retail operators that require inventory, landed-cost and SKU-level profitability reporting.
- Finance teams choosing between a managed accounting service and self-operated financial infrastructure.
Coverage
Integrations
Notable customers
Frequently asked questions
How much does Finaloop cost?
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The Starter plan costs $245 per month for brands with up to $1 million in annual gross revenue that have operated for four years or less. Full-Service and Platform plans are custom priced, while inventory, analytics, tax, CFO and data warehouse services are separate.
How long does Finaloop implementation take?
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Most brands can connect their accounts within minutes and see updated financials within about 48 hours after Finaloop receives the information needed to configure the account. Historical catch-up takes longer and depends on the amount of accounting history requiring cleanup.
How does Finaloop compare with QuickBooks?
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Finaloop is built specifically for ecommerce and retail, with native workflows for multichannel reconciliation, inventory, landed costs, FIFO COGS and SKU profitability. QuickBooks is a general-purpose accounting system, while Finaloop combines accounting infrastructure with ecommerce-focused operations and optional managed finance services.
Which integrations does Finaloop support?
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Finaloop supports ecommerce channels including Shopify, Amazon, Walmart, eBay and TikTok Shop, as well as banks, payment platforms, advertising platforms, 3PL systems and WMS systems. Platform plans include unlimited bank, app, 3PL and WMS integrations, with API access for custom workflows.
Who is Finaloop for?
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Finaloop serves startups, consumer brands, ecommerce companies, wholesale businesses, retailers and multichannel operators. Starter targets founder-led brands, Full-Service targets companies outsourcing accounting and finance operations, and Platform targets businesses with internal finance teams.
Is Finaloop secure and accurate?
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Finaloop uses automated categorization, accrual workflows, bank reconciliation and order-to-payout-to-bank reconciliation to keep ecommerce records current. The vendor provides onboarding and accounting support, while buyers should request current security documentation and validate their specific channels during the 14-day trial.
Sources
Facts and pricing verified on October 19, 2026. Vendors change pricing often, so confirm with Finaloop before buying. How we research
