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What is Ketch?
Founded in 2020 and headquartered in San Francisco, Ketch provides privacy and data-permissioning software for consumer-facing organizations. The company says its platform supports 3,500-plus brands and has raised $68 million.
Ketch is a privacy operations and data-permissioning platform that turns legal policies into enforceable controls. Its consent management platform presents jurisdiction-aware notices and preference centers, records choices, and propagates opt-ins and opt-outs across connected systems. The broader platform adds data-subject-rights automation, data mapping, privacy risk assessments, marketing preference management, and tools for governing data use across the AI lifecycle. APIs, SDKs, and pre-built connectors support web, mobile, and backend workflows.
The product covers the operational work between a privacy policy and the systems that must honor it. Teams can scan websites, orchestrate tags, customize consent experiences, fulfill access and deletion requests, build data maps, maintain records of processing, and manage privacy risks. Ketch says it offers more than 1,000 pre-built connectors, but connector depth and implementation effort vary by environment. Advanced capabilities sit in the Pro tier or are sold as separate modules rather than being included in the entry plans.
Ketch sells to privacy, legal, marketing, security, data, and engineering teams at consumer-facing organizations. Public customer examples include Paramount, LVMH, Chipotle, Kroger, Forbes, Lyft, Equifax, IMAX, Smartsheet, and The RealReal. Consent management is available free up to 5,000 monthly unique users, with paid self-serve tiers from $150 per month and $499 per month; larger deployments and non-consent modules use custom quotes and can also be purchased through AWS Marketplace.
Key features
Consent management
Presents jurisdiction-aware notices, preference centers, consent records, tracker scanning, and tag orchestration.
DSR automation
Automates intake, workflows, access, deletion, and other data-subject-rights requests across connected systems.
Data mapping
Builds data maps and real-time records of processing with discovery and classification capabilities.
Privacy risk
Supports DPIAs, PIAs, TIAs, stakeholder collaboration, and automated risk detection.
Preference management
Manages granular marketing preferences by type, frequency, and channel.
Privacy APIs
Uses APIs, SDKs, native adapters, and connectors to propagate privacy choices across applications and data systems.
AI governance
Helps organizations control permissioned data use throughout the AI lifecycle.
Ketch pricing
Ketch publishes Free at $0 per month, Starter at $150 per month, Plus from $499 per month billed annually, and custom Pro pricing. Vendr benchmarks larger deployments at about $30,000–$300,000-plus annually, with scope driven by modules, data volume, integrations, and implementation. Ketch Consent Management is also available through AWS Marketplace.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/moFor small businesses with basic privacy banner needs. | Up to 5k monthly unique users, consent management platform, 2 integrations, email support |
| Starter | $150/moFor moderate-traffic websites and apps. | Up to 30k monthly unique users, consent management platform, 2 integrations, email support |
| Plus | From $499/moFor high-traffic websites and apps. | Up to 100k monthly unique users, consent management platform, 2 integrations, live onboarding call, additional integrations available |
| Pro | CustomFor mid-market and enterprise brands. | 100k-plus unique users, consent management, DSR automation, data mapping, risk assessments, preference management, developer tools, unlimited support |
Free trial: Free plan available indefinitely for up to 5,000 monthly unique users; no credit card required.
Pros & cons
Pros
- Offers a genuinely free consent-management plan with no credit card requirement for up to 5,000 monthly unique users.
- Combines consent, preference management, DSR automation, data mapping, risk management, and privacy APIs.
- Provides a large connector ecosystem spanning marketing, analytics, cloud, CRM, CDP, and data systems.
- Supports enterprise-scale enforcement of privacy choices across web, mobile, and backend data environments.
Cons
- Enterprise plans and several advanced modules require a sales quote rather than self-serve purchase.
- The broad connector catalog and complex privacy workflows can require technical implementation work.
- The public pricing tiers are primarily consent-management plans; advanced modules are sold separately.
- Customization across jurisdictions and data systems may require specialist privacy and engineering involvement.
Who is Ketch best for?
- Consumer-facing brands needing consent and preference enforcement across many digital properties.
- Privacy teams automating DSR fulfillment and operationalizing global privacy-law requirements.
- Data and engineering teams that need APIs and connectors across marketing, analytics, CRM, CDP, and warehouse systems.
- Mid-market and enterprise organizations combining privacy operations with data governance or AI oversight.
Coverage
Integrations
Notable customers
Frequently asked questions
How much does Ketch cost?
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Ketch has a free plan, Starter at $150 per month, Plus from $499 per month billed annually, and custom Pro pricing. Vendr benchmarks larger deployments at roughly $30,000–$300,000-plus annually depending on modules and scale.
How does Ketch work and how long does implementation take?
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Ketch collects consent and preferences, orchestrates permissions across connected systems, and automates rights workflows. Pre-built connectors can take minutes, while complex environments take days or weeks; Spreedly reports going live in three weeks.
How does Ketch compare with OneTrust?
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Both cover consent and broader privacy operations, but Ketch emphasizes permission orchestration, developer APIs, and enforcement across data systems. Buyers should compare modules, connector depth, and implementation scope.
What integrations does Ketch support?
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Ketch says it offers 1,000-plus connectors, APIs, SDKs, and adapters across analytics, marketing, warehouses, CDPs, CRMs, tag managers, cloud infrastructure, and custom apps. Named examples include Google Tag Manager, Zendesk, Customer.io, Segment, Snowflake, Braze, and Smartsheet.
Who is Ketch for?
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Ketch is designed for privacy, legal, marketing, security, data, and engineering teams at consumer-facing companies. Customers span retail, media, financial services, healthcare, restaurants, and software.
Is Ketch secure and accurate enough for privacy operations?
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Ketch automates policy enforcement and rights fulfillment across connected systems, but buyers should validate security controls and processing terms. Public customer material reports 80% automated DSAR fulfillment at IMAX, while G2 shows 4.6 out of 5 from 172 reviews.
Sources
Facts and pricing verified on October 19, 2026. Vendors change pricing often, so confirm with Ketch before buying. How we research
